Our main project challenge was preparation of all promotion materials connected with opening of the new store of ARENART. It was a great deal for client because of the prominent location, in one of the best known shopping center in Warsaw – Złote Tarasy.
Arenart Forever is a family business, which successfully expands its activities from wholesalers to retailers. Złote Tarasy is third location of the jeweler’s salon of this brand. We continued the brand identification and marketing language, so the main character wasn’t changed. During the project we designed many materials, starting on huge citybanners, advertisement on Warsaw buses to small website banners, newsletters and Facebook posts graphics. The scope of the work covered the whole of the promotional materials.
The most time-consuming part of this project was retouching photos from the session and jewelry. Large formats forced us to take care of even the smallest detail, especially with rings. Most of them all nearly draw by us. The largest advertising formats were over 6m2, which also was a challenge. Information about the opening of the salon was mixed with the promotion for jewelry, which increased the number of creations and diversified materials. The couple who appeared on adds are friends of the company – Edyta Zając-Rzeźniczak and Jakub Rzeźniczak. They have been ambassadors of the brand for two years.